The RUNchie was born from necessity. Laura, a lifelong runner, was struggling to find a simple and stylish carefree solution for storing her essential items while running at her favorite trails. Given her [16 years] of experience in clothing design and 25+ years as a runner she decided to take a shot at creating a scrunchie that met all her needs.

After sewing multiple prototypes, testing samples with friends and family, Laura arrived at the Mile 20.  The place in the marathon of business (and life) where the race really begins.  It’s her hope that the RUNchie will get you to the finish line with a little less stress and little more flare.